WhatsApp is the most popular messaging app in the world today and has seamlessly become a part of our daily lives. There was a time when we relied on applications like Skype, but WhatsApp, with its upgraded features, has effectively replaced Skype for many users. Whether itтАЩs voice calling, video chatting, or messaging, WhatsApp has become our first choice. But do you know how WhatsApp earns money despite offering its services for free? In this article, weтАЩll explore some of the ways WhatsApp generates revenue.
History of WhatsApp
WhatsApp was founded by Jan Koum and Brian Acton, who had previously spent 20 years combined at Yahoo. WhatsApp joined Facebook in 2014 but continues to operate as a separate app with a laser focus on building a messaging service that works fast and reliably anywhere in the world.
How does WhatsApp earn money?
A recent report claims WhatsApp has earned Rs. 71,191 crores in the year 2021. But how?
If we talk about the method of earning, then WhatsApp earns from commercial mode. In simple terms, WhatsApp is free for common users, but it charges an amount for commercial use. You must have noticed that many types of messages, including OTP, come on your mobile phone. The company sending these messages is charged. This is the main source of earnings for the WhatsApp company.
From a technical perspective, WhatsApp generates revenue through three main methods. Initially, WhatsApp generates revenue by means of business messages. The alternative method is that WhatsApp generates revenue by selling usersтАЩ data. In addition to this, WhatsApp generates revenue through app purchases.
WhatsApp wasnтАЩt always freeтАж.
In the past, using WhatsApp required a fee. In 2014, Mark Zuckerberg acquired WhatsApp. Subsequently, WhatsApp became entirely free of charge. The WhatsApp for Business application was introduced in 2018. WhatsApp bills large businesses for transmitting messages. In addition to this, the company is providing the choice of business verification.
Some of the recent new features include the option to send HD photos and videos. In addition to this, WhatsApp also offers the option to edit messages. It has also introduced Meta AI, which helps to generate response prompts like asking questions, getting recommendations, learning new things, and creating images.
